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Translation & transcreation services

Why let a language barrier get in the way of your business expansion? Our team of translators is made up of native speakers working in eighteen languages. Sometimes, however, a basic translation just isn’t enough. That is why we have a select group of professional writers and translators who can offer transcreation services which convey exactly the same information, but in a more creative and culturally appropriate style. These experts use their experience, skills and creativity to convey your marketing copy or web content comprehensively and effectively.

Classic translation services

Choose to have your document direclty translated from or into any language on the greatcontent network.

  • Each piece of information translated precisely
  • Ideal for texts such as legal or medical documents
Creative transcreation services

This reproduces the original text in a creative and readable form that is culturally appropriate.

  • Stylish and Fluent communication
  • Content is adapted for the right audience...
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Overview

In order to achieve our clients’ aims, greatcontent puts both traditional translation services and innovative transcreation services at your disposal.

TranslationTranscreation
Structure 100% same as the original text Can make changes to the original structure
Style & tone Same as the original text Adapted to reflect common usage in the target language
Information Exactly as in the original text The same information adjusted for the new reader where appropriate
Feel of the text Correct but not spontaneous Integrated with the target reader's language patterns
Kind of text Legal, medical, technical texts Prosaic web content, such as product or category descriptions
Cost From 12 ct. per word From 5 ct. per word
Copywriting services

From product descriptions to blog posts and marketing copy, greatcontent can cover all your copywriting requirements.

On copywriting services

Editorial services

Our proofreading, editing and quality control systems ensure that your content projects are managed efficiently and reliably.

On editorial services

Make a request

The greatcontent team can provide a quotation for your content or text writing requirements along with complementary editorial services.

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If you have highly branded marketing collateral to publish in different languages, transcreation might be a better option than translation service. This process is closer to copywriting and takes a highly specialized linguist with bi-cultural experience. It also requires considerable creative license.

What works in one market might flop in another. With transcreation, your text will sound more natural to people in the target audience than the average translation. That helps your customers bond with your product.

Not taking a foreign culture into account can have unexpected results. When Pepsi began marketing its products in China, the company used its English slogan "Pepsi Brings You Back to Life." The literal translation in Chinese referred to bringing ancestors back from the grave. When Clairol, a maker of hair care products, introduced the "Mist Stick" curling iron in Germany, they soon learned that "Mist" is the German word for "manure."

The consequences of not taking the culture divide into account can be dramatic so talk to us in advance about your goals, brand, and target audience as well as our transcreation and translation prices. We can help you decide if adapting your text is more suitable for you. In the end, it could save you time, money, and potential customers. Create an account with greatcontent by clicking the button below.

Written by SamUrq