Trade fairs are an essential part of the content marketing industry. They provide places to socialise and get to know potential clients, forums for brainstorming new concepts and approaches, opportunities to show off innovative tech, and – not least – the chance to relax and enjoy some of the world’s great cities.
Every year, the calendar of key industry events shifts a little, as new venues open their doors and new fairs appear. At greatcontent, we love to stay up to date with every important event, and our team will be there, ready to spread the word about what we do.
If you want to meet us in person, or you want to network with industry experts, here are some of the crucial trade fairs for the second half of 2019. It’s well worth attending at least one if you have the time.
Held in the German city of Cologne between 11-12 September 2019, DMEXCO (Digital Marketing Expo and Conference) brings together key companies and individuals in digital marketing world. It’s a big event, with more than 40,000 attendees and over 1,000 exhibitors – all offering practical marketing solutions. So whether you need bulk destination descriptions, or a new CMS platform, it’s the place to be.
Occupying Berlin’s Radialsystem venue on 17 September 2019, AXCD is focused around compelling talks by industry experts, who provide a glimpse into the latest technological innovations that are shaping the content scene. Expect sessions on content automation, the enduring value of copywriters, and the limitations and promise of AI from big names like Bjorn Beth from Searchmetrics, or omio.com’s Norman Nielsen.
3. FVW Kongress
Held on the same day (17 September) in Cologne, FVW is targeted at managers and business owners who need help with their digital marketing strategies. The event has a heavy focus on the travel and tourism sector, so if you’re unsure about promoting travel content or want to know about harnessing VR and AI to sell vacation destinations, it’s a good event to visit. We’ll be there with our new partners, offering easy ways to promote any destinations.
From 24-26 September 2019, greatcontent will be visiting the magical city of Paris for this vital online retail event. Bringing together the world’s e-commerce elites at the Porte de Versailles conference centre, PRW hosts more than 200 workshop sessions and attracts over 600 companies. Marketing takes centre stage, but visitors can also learn about logistics, and in-store technology, while a keynote Google session is planned, and will surely be unmissable.
Held between 25-26 October 2019 in the French city of Lille, CONEXT creates a “salon”-style environment for the exchange of ideas about “intelligent commerce”. Visitors can explore the latest AI technologies, data collection and visualisation techniques, and see demonstrations at the Connected Innovation Village. If you love tech, it’s a goldmine of inspiration.
Heading across the Channel, World Travel Market takes place in London on 4 November 2019. It’s a global meeting place for hotel managers, flight bookers, and travel content creators (like greatcontent), with a strong emphasis on B2B issues. If you need to tell travel stories and entice holiday-makers, it’s a must-visit event. And it’s sure to be entertaining, with key speakers like Peter Fankhauser, CEO of Thomas Cook, and Genesys founder Paul Richer.
7. IAB Forum
Taking place in Milan from 19-20 November 2019, IAB is a digital gathering place for marketing experts and companies who need their services. Plenary sessions attract marquee speakers from across the world, workshops provide hands-on guidance, while the sprawling Expo is where you’ll find our team, along with hundreds of other marketing companies.
Mixing autumn sunshine with next-level gaming innovation, SIGMA is held between 26-28 November on the island of Malta. Malta is a major online gambling hub, and SIGMA is the industry’s premier marketing event. So if you need to sell an online platform, a new mobile app, or find ways to capture market share in a thriving industry, you need to be there.
Between 3-4 December 2019, greatcontent will be back in Berlin. It’s not as shady as it sounds, but MUF definitely goes deeper than most marketing events. Expect engaging talks on cybersecurity and SEO techniques that most marketers overlook. And mingle with the most creative marketing professionals in Europe at a laid-back, pre-Christmas event.
Socialise, Learn, and Grow Your Business at Marketing Industry Events
At greatcontent, we make a point of attending the most crucial marketing events in Europe. There’s no substitute for meeting potential clients, and explaining who we are, and what we can do. And it’s simply great fun to be part of the community, sharing expertise and learning all the time.
Keep track of where we’ll be with our list of upcoming events. It’s a handy resource for all of our clients, so have a look at the schedule, find an event that appeals to you, and pay us a visit. We’d love to get to know you, and find tailored ways to enhance your content production.
Text: Sam Urquhart