To be able to produce high-quality content at scale – and to give clients the opportunity to do this themselves efficiently – greatcontent relies on an interplay of well-devised and tightly managed systems and processes, not to mention a team of content production professionals, IT experts, and hand-picked freelance writers, editors, and translators. These processes are continually being optimised, but they already serve as the core of our efficiency and success.
Who is working for greatcontent, and what are their responsibilities? In terms of production, the greatcontent office comprises of two main teams that work collaboratively to ensure the efficient and top-quality production of SEO content from the initial pre-production stage to the final exporting and publishing of the finished texts: these are the Customer Success Team and the Quality Assurance Team. Depending on whether a client chooses the self-service (marketplace) or full-service (agency) production option, the greatcontent staff can either oversee and execute the full production process or simply allow the client to take the reins and manage the production him or herself with the use of our platform and pool of +10,000 native-speaking copywriters.
How does the agency option work?
Let’s start with the pre-production phase.
A client’s first contact will likely be with a member of the Customer Success Team. This is the agent with whom they will finalise the details of the content production project: the volume, the price, the deadline, the brief specifications, the languages in which the texts will be written, the quality levels of the copywriters needed and the level of service required (self-service or full-service). An open channel of communication with the Customer Success Team member will ensure that the specifications of the project are clear before production begins.
Then, production time!
When the specifications of the content orders are crystal clear, the Customer Success agent will reach out to certain members of the Quality Assurance (production management) Team – specifically, those managing the relevant language platforms. Each member of the QA team is a native-speaker and linguistic expert regarding the language of their platform. They are not only responsible for ensuring the immaculate quality of the ordered editorial content (through careful editing and crosschecking) but also for curating specialist writer groups and hand-picking appropriate editors and translators (when applicable) for the project based on their managerial knowledge of their platform’s available freelance linguists. They oversee the production of the content in their language and manage/train/encourage the writers, proofreaders, and translators as is needed to ensure the deadlines and desired quality levels are met.
Once the content has been produced and checked, it will be exported from our platforms and returned to the client. A feedback discussion can then follow. Should revisions be needed, this can easily be organised.
What about the content marketplace (crowdsourcing) service?
Not all clients are after the full package. Some may not need to outsource all their content-related tasks such as the production management, proofreading, importing and exporting of texts, brief creation and optimisation, etc. For these kinds of customers, greatcontent is still the best partner; clients are free to organise a self-service project, where they will use the greatcontent online platforms and work with the +10,000-strong copywriter pool but can oversee all of the production tasks themselves. Our clients are free to take control, and they need only invest in what they actually need.
Regardless of whether clients select a full-service or self-service deal, they can be sure that their content production will be backed up by hard-working and responsive support agents and a dedicated software and IT team.
greatcontent's role in the field of content production
Since being founded in 2011, greatcontent has grown from being a small but slick content marketplace – which, namely, connected clients with appropriate copywriters – into a leading SEO marketing content production agency. We have catered to over 1,000 clients, are producing 20,000 copywriting and translation orders every month, and can offer our partners an efficient and continuously optimised full-service content production service as well as self-service options. Whatever your content production needs, we will have you covered. Find out what we can do for you today.