Landing pages: probably the most crucial SEO content when it comes to your conversion rates and leads acquisition. Having created these pages for well-established clients such as Zalando, Hello Fresh, and BRAINLEAD, greatcontent knows what it means to write landing page editorial content that gets significant results.
A landing page is where your potential customers will wind up after they have clicked on one of your company’s search engine optimized search results or carefully placed online advertisements. So, you can be sure you have already peaked their interest, and a successful landing page is what will transform this curiosity into solid customer leads or sales. This SEO content cleverly steers curious customers in the direction of your site and specific products, or it yields its power to convince them to sign up with personal informal, producing a customer lead. It’s what your conversion rates are depending on, and it’s a vital tool for driving traffic to your page and improving your site’s overall SEO. In other words, landing pages are not to be underestimated and should be expertly developed.
The impact of decent landing page copywriting
When you look at the stats, you see that the positive effects of using landing pages in undeniable.
Hubspot reports that companies which increase their number of landing pages from just 10 to 15 see a substantial 55% average increase in leads, and ImpactBND states that the most successful landing pages recorded in 2018 have conversion rates of up to 11.45% (not bad considering the average is around 1–3%). Somewhat concerning is that building, designing and testing effective landing pages is allegedly one of the biggest challenges that marketers face according, again, to ImpactBND, and MarketingExperiments.com claims that a huge 75% of companies struggle to create appropriate landing page copy. This emphasises the importance of utilising experienced, expert landing page copywriting services... and it suggests that you could get far ahead of the game by doing so!
What a landing page should (and shouldn't) be
Creating a successful landing page means being quite specific.
This editorial copy should be leading potential customers to a certain product, offer, piece of information or sign-up opportunity. The page should not be too general, and it should not be about your company as a whole (although it must, of course, be strongly connected to your brand) – this is a common mistake. It’s speaking to a specific audience, the one that was targeted by your advert or SEO search result, about the particular thing which you are trying to deliver to them and the certain action you want them to take: likely either “buy” or “sign up”. This copy should be focused, any sign-up forms should not be off-putting (so, not too long) and only the customer information that is actually useful for achieving your marketing motives should be asked for. All in all, this must be carefully crafted, purely relevant content – nothing more, nothing less.
Effective landing page copywriting is what is needed to give your sales, leads, and conversion rates a boost.
greatcontent has the experience and expertise to deliver search engine optimized landing pages that yield notable results. Get a quote for our landing page copywriting services today and get ahead of the three-quarters of companies that are dissatisfied with their landing page marketing copy – and are likely losing out because of it.