Gambling and Casino content solutions

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  • Globalgaming Affiliates
  • merkur interactive

The online gambling industry is booming, with most digital casinos now making careful efforts to ensure the responsible play and safety of its users as well as fast, fair pay-out schemes, making online gambling a popular pastime for literally billions of users around the world.

Whether you are looking to make well-informed sports bets or play classic casino games online, you are sure to find a host of safe and legal sites where you can do so. Research from the Washington University in St. Louis found that there were up to 6.1 billion people engaging in online gambling within the timeframe of just one year, which is a startling statistic (and this number has most likely grown since this study was conducted).

To ensure that they are acting completely within the law and are doing their best to protect their users, many online casinos not only make sure that they moderate rates of play but also strive to offer premium customer service which, often, comes in the form of FAQs and other online content that can guide and advise online players. Of course, this content also helps with a site’s SEO, which is important in an industry with so much competition.

greatcontent and games of chance

greatcontent works with professional copywriters – who are also seasoned online casino users and fans – to create specialist SEO content for gambling and casino sites. Our host of clients in this industry have recently included Global Gaming, LAT Media, Merkur Interactive Services GmbH and Better Collective, for whom we have created FAQ and other customer service content, game descriptions and rules, landing and home pages, and more. We know how to create industry-savvy texts that will improve your SERP ranking in a highly competitive market and that will also appeal to your fans and users. Get in touch today to find out how to place an order for your gambling and casino site content.

Case Study

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"Great Content certainly lives up to its name, delivering bespoke, quality writing at affordable prices. Not only do they excel at meeting difficult deadlines, but their content truly feels custom built to the specifications provided, providing us crucial and timely support in our marketing efforts."

Dagmar Janssen, Head of Search (Global Gaming Group)



One of the leading online gaming companies in Scandinavia, Global Gaming operates some of the biggest and most exciting brands in the iGaming market, including their flagship brand, the hugely popular Ninja Casino.


In order to compete in an overly crowded and highly competitive market, Global Gaming’s brands need to produce a veritable avalanche of engaging content that is not only SEO savvy but can speak to their clients from the perspective of a passionate gamer and connect with them. With their brands targeting players in multiple markets and 7 languages, Global Gaming requires support for their ambitious content marketing strategy.


Global Gaming Content Managers devise an aggressive strategy for each brand, and work with both in-house writers and Great Content to roll out their audacious campaigns on schedule.


Since 2018, created thousands of texts via greatcontent’s platform.


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