You’ve spent hours on a piece of content marketing. You’ve produced some perfect copy and ticked all the SEO boxes – but you’ve run out of steam with your call-to-action. A CTA that gets people clicking is a vital part of a strong campaign, but it is often overlooked or forgotten.
Maybe you’ve cracked the elements of design, content and SEO use, but your CTA button also needs to be irresistible. Follow our tips to get readers clicking, subscribing, registering, bookmarking and ultimately spending on your site.
It’s a short but very powerful piece of content that drives potential customers to your website or landing page. A call-to-action is an effective part of your content marketing arsenal and needs to be clear, brief and direct.
Every CTA component is vital – from vocabulary and punctuation through to its placement on the page and its colour. Colour? Yes, colour is a vital tool in content marketing. Many brand identities are strongly linked to specific colours, and colour is used to trigger desired actions. Click here for more information on colour branding and its importance for your call-to-action success.
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Text: Leonie Yeates