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How to Rank Products Higher on Amazon: Expert Tips

Blog How to Rank Products Higher on Amazon: Expert Tips
15th September, 2021

Do you want to grow into a successful seller and boost rank? Then mastering the amazon algorithm is vital.


What Determines the Amazon Rankings?

Have you wondered how the magic of amazon search rankings works? Everything seems so rapid and straightforward. You type in keywords on search, and the sea of products spread out. Well, algorithm A10 does all the job. 
What an era to be alive!
At first glance, you may think that amazon uses the same approach as google and yahoo. Still, Amazon is a shopping platform that makes algorithms a little bit different and diverse.
Buyers don't have time to sift through 11 pages to find something. So if you are on the first page, you have a better chance.

Amazons Product Search Algorithm A10

Did you expect the A9 Algorithm? 
Amazon has added some bits into it and updated the version. The new update shifts the focus on shopper behavior. Sponsored links have lost a value weight in A10, and Sales authority has gained it. Like Google, Amazon does not reveal precisely how the Algorithm works. However, it can be assumed that the following factors play an essential role:
The previous version, A9, flowed users to more profitable products. A10, even if the decision is not as profitable, pushes buyer search to more relevant products. The result does not look at what others think you should be searching for.

Core Ranking Elements of Amazon A10 Algorithm

  • Core Ranking Elements of Amazon A10 Algorithm
  • Seller Authority
  • Organic Sales
  • Sales History
  • Internal Sales
  • Impressions
  • Click-Through-Rates
  • Conversion Rate
  • Offsite Sales

What are the Factors that Influence the Order of Products?

Pricing

If you put a price higher than the competition, the product will end up in lower positions. Amazon will derive your conversion rate according to pricing. That's how it works. 

Query Relevance

Amazon sorts your product based on relevant search results. How can you hint at an algorithm? 
Assist an algorithm with the proper title, keywords, and descriptions.

Quality of Image

The clearer an image is, the brighter your selling future looks.

Customer Reviews

Amazon favors products with a 4+ rating and ranks them higher than others. People are more likely to stick with them rather than continue the search for 2+ rates.

How can I boost my rankings on Amazon, and how can I do it quickly?

What is Amazon listing optimization?

When we talk about optimizing Amazon listings, this is what we mean. Making every product description

  • Informative
  • Accurate
  • In tune with your branding strategy
  • Includes Keywords

Does that sound hard to achieve? Although very 'doable,' optimizing your Amazon content does need some expertise. Here are some core things to think about when selling on Amazon.

Combine Keywords in Your Amazon SEO Content

Nothing matters more than the right keywords for product list optimization. Amazon SEO keywords will support you to reach relevant leads. It will open the doors for more conversions and better rankings.

How to Come up with SEO Keyword Ideas?

Tools

Finding relevant terms isn't a tough job.  Keywordtool.io or Sonar will provide simple interfaces and deliver clusters of appropriate words for you.

Analyze Competitors

Investigate your competitors' listings. Enter one of your main keywords and research the top-ranking products.

Develop Keywords from Customer Reviews

Dive into the reviews shoppers feedbacked, and you will discover the terms potential buyers are applying while discussing the product. Turn them into keywords.

Crushing the Amazon Keyword Myths

Do's of Keywords

  • Make sure at least one of the top keywords is included in your product title
  • Add 4-5 terms to the "backend keywords" section of the listing
  • Include high-value keywords
  • Separate keywords, using space
  • Use alternative names, topics, and terms related to your product as keywords
  • Put keywords in a logical sense
  • Keep the same version of capitalization, spacing, and punctuation

Don'ts of Keywords

  • Don't include descriptions that outdate (new, year, sale)
  • Don't write subjectively (excellent, high-quality, good)
  • Don't repeat the same information again
  • Don' repeat the keywords

Get Your Title Right Every Time

Next, you'll need to pay attention to the first thing most users see- your product title. There's an art to creating compelling Amazon titles, and it boils down to a few principles.

  • Start by describing the product's core function, then add any other relevant properties. Remember, you can't exceed 200 characters, so stay concise.
  • Include a couple of keywords where possible. But try to ensure coherent sentence structures. The title must read as a connected series of pieces of information, not a verbal mess.
  • Check you've added as much information as possible without compromising the quality. Add many descriptors (lengths, sizes, weights, colors) 
  • Make sure the title connects to your main image. This correlation is crucial to the customer to establish the product.

The Formula of Perceptive Product Description

  • Include all the Necessary Information/Feature
  • Highlight the Benefits
  • Structure Text for a Good Flow

Amazon Algorithm Rates Performance High 

After checking on keywords, amazon estimates the product performance. This way, it decides the buying likelihood of the goods and ranks them. 

But the question is: What are performance indicators?

  • Click-Through-Rate (CTR)= Clicks/Total Imperssion. 

The rate of customers clicking on an ad is divided by your total impressions.

  • Conversion Rate= Total Number of Visits/ Sales

 The number of visits divided by the number of sales makes the Conversion Rate.

  • Sales

There is no business without sales. The algorithm looks at it because it draws a swift picture of how your shop is doing. 

How do Customer Reviews and Ratings Effect Performance?

Customer Reviews/Ratings are the focal points for performance stats. It affects CTR, Conversion Rate, and sales. As you might expect, the majority of customers pay close attention to feedback. They make judgments depending on real-life experiences.
The more positive reviews you have, the better you sleep. It increases the chances of converting purchases. So you have to take a close look at reviews and ratings.

How to Earn Customer Reviews?

Call people to leave the reviews, ask them. Make buyers feel welcome to leave honest reviews. Is it all about a 5-star rating? No, it would help if you earned mixed reviews but a high number of reviews.
People may doubt the authenticity of the rating because it is 5-star rating is flawless. With the 4+ rating, customers can see both sides of the coin.

Answer Customer Questions and Feedbacks

First of all, feel your customers are appreciated by replying to their comments. Their worry or even positive experience won't go unnoticed because the customer experience is your priority.
Secondly, They may ask a question that you missed meeting in your descriptions.

Optimize the Price

Before you make the pricing decision, always check the general cost of it. Only then make a decision. 
Your price impacts product rankings. Amazon measures your price to the competition and calculates the conversion rate. If you set the price bar too high, then your product ranking will downgrade. From the great variety of choices, visitors won't care about extra high prices.

What Role Days High-Quality Images Play?

Provide your customers with high-quality images. It should be your priority, alongside giving away relevant information. Amazon Algorithm pays close attention to this detail. 
Amazon cares about its users. That's why they have a zoom feature where customers can take a close look at products. They can go in pixel details. So, if a visitor sees the low-quality image, it can prevent them from converting.

What are the Minimal Technical Image Requirments of Amazon?

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode

For additional information, please visit the link:
None of this is easy for companies with little Amazon experience or who lack in-house copywriting resources.  

Do you want to improve Amazon rankings? Get in touch with us.

Our experts will be happy to advise you.

Start now

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