As greatcontent (GC) continues its growth, Vikrant Agrawal joins Daniel Förstermann, the current CEO, as Co-CEO starting March 1st, 2020. The addition of a managing director focusing on business development will undoubtedly fuel GC’s expansion in years to come.
“With rising consumer spending on the Internet, e-commerce related environments are becoming increasingly important. Providing meaningful content at scale is becoming a progressively vital part of the marketing and communication mix,” explains Vikrant Agrawal. “In this thriving market segment, greatcontent is excellently positioned, especially with its platform approach and tech assets. Thus, it is a great time to join. I am looking forward to the challenges ahead.”
Already having a strong footprint in the E-Commerce and travel segment, GC must now further strengthen its position in additional industries such as finance, mobility and food. Additionally, the expansion of the current service portfolio with agency offerings such as the development of content strategies for webpages or marketplaces as well as machine-translation based localisation will further strengthen its competitive position in a dynamically growing market.
“Greatcontent has ambitious plans for 2020 and the following years. Therefore this is the perfect time to expand our management team, especially with a first-class e-commerce and marketing expert. I am very pleased that Vikrant has accepted this new challenge and am sure that he and the team will be the key factor to continue GC’s success story,” adds Daniel Förstermann.
An entrepreneur in the digital world, Vikrant Agrawal has more than 20 years of experience. He’s founded several start-ups in the last few years, most notably the retail media specialist Kairion in 2012, which since 2018 is part of ProSiebenSat.1 Media SE. The company enables approximately 100 brands to run retail media campaigns within more than 80 online shops powered by a proprietary ad serving technology. As Kairion is now constantly and successfully growing, Vikrant Agrawal is moving from CEO to an advisor role.
“In the last few weeks, I’ve had a closer look at GC and learned what potential the company has – so I am thrilled to join and to work with a great team to develop the company in the coming years” adds Vikrant Agrawal.
Greatcontent is a leading European agency providing professional content creation services in 30+ languages. Focusing on a holistic “Content as a Service” approach, greatcontent offers planning, writing, editing and localisation services for a wide variety of industries. Core of greatcontent’s services is a vetted pool of 30.000+ industry-savvy and native-speaking creative talents empowered by a proprietary technology platform. This enables greatcontent to provide unique text quality while maintaining consistency at scale. Since 2011 greatcontent supports more than 1.000 clients per year with tailored solutions to attract, engage and convert their target audience with a compelling message.
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