MAIRDUMONT acquires greatcontent

15 Feb 2018

The media group MAIRDUMONT has acquired all shares of greatcontent AG from a private investor family. As a result, greatcontent AG has become a 100% subsidiary.

Berlin-based greatcontent AG has been on the market since 2011 with an online platform that offers companies access to professional authors for marketing and SEO content and has meanwhile become one of the market leaders in Europe. Its customers include online fashion retailer Zalando, car rental company Sixt, C&A and Kayak.

“Tailor-made content is an important success factor on the Internet. The greatcontent team and the company’s concept convinced us. Greatcontent fits into our strategy to grow in trend-setting digital business models. In addition to our subsidiary TripsByTips, which focuses exclusively on the creation of travel content, we are pleased to have a generalist on board with greatcontent,” says Dr. Frank Mair, Managing Director of MAIRDUMONT.

“After a phase of continuous growth, now is the right time to transform greatcontent into a larger company structure. Together with an established strategic partner like MAIRDUMONT, we are looking forward to further expanding our offer in the future”, explains Daniel Förstermann, member of the management board of greatcontent AG. Mr. Förstermann will continue to lead the business even after the change of ownership.

MAIRDUMONT is the leading tourism information company in Europe. The offer covers the entire media spectrum of print, online and mobile. The publishing program includes the brands Marco Polo, Baedeker, DuMont Reiseverlag, Lonely Planet (German edition), Stefan Loose, Kompass, Falk, the ADAC cartography program as well as many mobile applications, e-books and numerous travel, outdoor and mobile portals. More than 10 media companies worldwide belong to the MAIRDUMONT Group.

About greatcontent AG
greatcontent AG is based in Berlin and was founded in 2011. It offers access to more than 10,000 professional authors who produce unique and high-quality editorial content. The focus is on the production of marketing and SEO content in more than 32 languages and dialects. Hundreds of leading companies have already been supported in their internationalization.

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