Greatcontent strengthens its travel division through merger with travel content specialist TripsByTips

29 Jul 2019

In the future, Greatcontent and TripsByTips will bundle their activities under the umbrella of the Greatcontent Group. As an established brand and specialist for touristic content, TripsByTips will complement the group’s travel offering with experienced authors and expertise.

As a result of the merger, the company with 40 employees in Berlin will offer customers throughout Europe a specialized tourism offering for the production of editorial marketing and SEO content in more than 30 languages. As a result, one of the world’s largest author networks with more than 30,000 special interest authors in travel, fashion, automotive, finance, casino and e-commerce sectors will be created. Adding experienced travel authors offers the opportunity to further strengthen Greatcontent’s existing tourism specialisation.

In addition to the tourism specialization, TripsByTips also contributes process-related know-how and new features “The bundling of our resources in the areas of production and technology will help us to streamline our processes and grow faster,” says Gereon Frisch, Managing Director of TripsByTips GmbH. In the course of the merger, Gereon Frisch will join the management of the Greatcontent Group as Director Travel Solutions and member of the Executive Board. There, Gereon Frisch will be responsible for travel sales and key accounts as well as technical product development.

“Together with the TripsByTips specialist team, we look forward to strengthening our travel focus in addition to our existing industries and see this as a consistent step towards differentiating our service portfolio and further growth in Europe,” says Daniel Förstermann, CEO of Greatcontent.

MAIRDUMONT, shareholder of both companies, also sees the most recent development of both portfolio companies as a strong starting point for further growth in the European core market: “The merger of the two subsidiaries underlines our ambition to consistently expand our market position”, says Dr. Frank Mair, Managing Director of MAIRDUMONT.

About Greatcontent

Greatcontent is headquartered in Berlin and was founded in 2011. It is one of Europe’s leading providers of high-quality editorial marketing and SEO content in more than 30 languages and dialects. Through a network of more than 10,000 professional and quality-assured authors, hundreds of leading companies have already been supported in the internationalization of their content marketing activities.

About TripsByTips

TripsByTips is a specialist for the multilingual creation of unique travel content and has been operating its own crowd platform for the production of tourist content in over 10 languages since 2011. To ensure quality, all content undergoes professional editing and a duplicate content check. In addition, TripsByTips supports customers with geodata in the development and optimization of portal structures relevant to users and search engines.

About the MAIRDUMONT Group

MAIRDUMONT is a leading travel media group and combines various publishers and digital media companies. In publishing, it is known for brands like Marco Polo, Baedeker, DuMont and Lonely Planet (German edition). On the digital side, the portfolio includes companies like MAIRDUMONT NETLETIX, Greatcontent Group, Marco Polo TV, Zizoo, PaulCamper and Journi. For further information please visit: www.mairdumont.com or www.md-ventures.de

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Giuseppe Colucci

Giuseppe Colucci

Chief Sales Officer

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