How to Optimize Blogs for SEO

Blog How to Optimize Blogs for SEO
16th September, 2021

Optimizing Blogs for SEO is an inevitable part of the process. You can rank better in search engines and attract new customers to your websites.
Follow our pro tips to start the ball rolling.

What is Blog SEO?

Blog SEO is the combination of content, site architecture, search engines, and HTML.

Why is Blog SEO Important?

SEO is vital for every company, trying to break through with the help of content. Writing engaging copy alone is not enough though, it will result in knocking off.

How to Optimize Blogs for SEO?

Choose the Topic

Optimization for SEO starts from choosing the topic! Create the content your audience personas care and need. It is the only way to increase traffic and get better rankings.

Conduct Keyword Research

Keyword research should be an integral part of the process. It will chip in to show relevant keywords and queries.

Write the Best Headline

We all have heard The English idiom "don't judge a book by its cover". This phrase means one should not judge the worth of something by its appearance alone. But sometimes, it does not work, so why not mix appealing headlines with valuable content? The rhythm of life is flying and people tend to make quick decisions.

Try to create SEO-Friendly headlines

  • Include Numbers: 11 tips to, 101 ways, 20 tools
  • Informational and Descriptive words: How, When, Why
  • Provoke emotions and curiosity: Easy, Simple, Latest,

Use H1, H2, H3 Headers

H1, H2, H3 have an excellent value for SEO. Of course, the list can extend to H6, but it's far less relevant for optimization.

  • H1 (Title)- shows a heading on your web page that should contain targeted keywords. Apply keywords in your H1 tag. It supports search engines in understanding the nature of your content. Also, it is the first header, noticeable on the page.
  • H2 (Points)- Indicates the secondary keyword. You can think of it as a book chapter, making content perceptible and easier to navigate.
  • H3 (Subpoints)- It is the heading for the sub-point under H2-s.

Let's see the example:

<h1> Optimize Blog for SEO </h1>

<h2> Use Headers </h2>

<h3> H1, H2,H3 Tags </h2>

Add Your Keyword to the URL

Create a URL with the below high-frequency keywords. Avoid using special characters, and make the URL readable. SEO-Optimized URL is short and fresh, providing a pleasant user experience. This "small" detail can help the page push up on search engine results.

Include Keywords in Meta Descriptions

Meta descriptions (HTML attribute) arrive in the search results beneath title and URL, and they can affect click-through rates. It describes what content is on your webpage. The optimal length of meta description is 1-2 sentences, 150-160 characters.

Adding keywords in meta descriptions is an indicator of relevancy for search engines.

Internal Linking

Curious readers are eager to extend their knowledge. You have them in your space, so why let them go and search for the extra information somewhere else?
You can save their efforts and insert relevant hyperlinks. It will improve navigation and readability. Plus, you can build relationships between your pages.

External Linking

Why link other web pages in our content? 

  • Links are hints for search engines about relevancy, boosting your authority.
  • Strengthening reputation
  • Visitors will appreciate your service as you are directing them to worthy links. They will surely come back to you.
  • increasing Backlinks opportunities

It's a great way to build ties with other sources on the web. They may link your site to their content too.

Think about Long-Tail Keyword Opportunities

Did you know that 95.88% of Google searches are four words or more?
Long-tail keywords consist of 3-5 words. Compared with short keywords, it has lower search volume and smaller competition. The ranking is easier compared to the fierce race among short, targeted keywords. You will attract less traffic, but instead, you can get focused and dedicated flow.
Examples of long-tail Keyword:

  • "Content Marketing for Travel Industry"
  • "What are the benefits of AI Translation?"
  • "How do I start e-commerce?"

Optimize Your Images for SEO

File size, file name, and alt tags describe an image and play a crucial role in SEO. These elements should be meaningful and unique.

Get to the Point Immediately

You need to get to the point. If you don't grab the reader's attention, your content will go unnoticed. Nobody wants to lose an extra second on beating around the bush.

Write Conversationally

Imagine that you have a pleasant conversation with your friend. That's how you should approach the content piece. But to speak their languages, first of all, you should meet them.
Creating personas is the method of building the characters of different audiences. Try to research information that matters for you: age, habits, challenges, etc.
Now you can perceive the audience as persons and better understand them.

Write Unique Content

Make sure not to use plagiarism, avoid complicated sentences, and scamming. Remember, for content, simplicity is a virtue, and giving away helpful knowledge is foremost. Just like Albert Einstein said: “The definition of genius is taking the complex and making it simple.” (and for the smart readers,, a quote is not plagiarism)

Update Old Posts

Search engines love new blogs and refreshed materials too. Updating the old blogs are a great idea as it prevents your work from vanishing. Think about it. You are investing so much energy for what? Time will pass, and it will wash away.
Of course, you don't want it. Updating old content is necessary because things are constantly changing. Plus, Google loves fresh reworks and it will stay relevant for a long time.

Do you have any questions about your company's SEO?

Our experts will be happy to advise you.

Start now

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Miscellaneous 1SEO & Content Marketing 64Events 0Copywriting 17

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