Write successful newsletters
How to make the most of a direct line to your customers with perfect newsletters
The following tips will help you achieve just that:
The subject should tell the reader everything they can expect in a nutshell, in a maximum of 75 characters.
The way you address your reader, with a formal or informal tone, depends on your industry and target group.
The writing style should be natural and in line with your company’s characteristics.
The spectrum is diverse - from specialist articles and news, through offers and services, to references to suitable blog posts (including external ones) as well as at trade fairs, events and conferences.
The texts in the newsletter should short and sharp. The design can also help increase the clarity.
The four-eyes principle is important when editing. We usually recommend combing copywriting with proofreading.
A link to unsubscribe is required by law, but it also helps the reader feel like they are in control. Readers should be able to unsubscribe from your mailing list at any time.
A complete imprint is legally required for every advertising e-mail, including newsletters. It usually includes the name, postal address, legal form and authorised representative, telephone and fax number as well as e-mail address and register court, register number and VAT identification number.