The descriptive role of these texts is very important.
Marketers must be aware of the level of detail needed in product descriptions. Generally, the more information a potential buyer has about a product, the more likely they are to buy and repeat buy. The OneSpace blog states that 98% of online shoppers are said to not complete an online purchase due to incomplete product information, and 50% of buyers in a survey returned products due to not having been given enough detail in the product description when buying. Insufficient detail in a product description can mean less-satisfied customers, fewer sales, and a lower ROI of your content. You can ensure happy return buyers by giving them all the specs they need to make a successful buying decision.