Let’s start with the robots.
This content is featured on what are often the first pages of your site to show up as a product search result; it works to draw in online searchers (potential buyers) and guide them to your specific products – category descriptions form a valuable path between the SERP and a website’s more specific product/service descriptions. The SEO elements of these texts should be tweaked to help give the company an advantage over other websites offering the same products; why are people more likely to buy a pair of adidas from one site and not another? Clever SEO content is the answer!
Having a category page which is perfectly search engine optimised and linked to the relevant product descriptions prevents individual product pages from competing against each other for SERP rankings. These texts should be well-crafted and rich in SEO-friendly keywords which will connect online searchers with the products they want and which you have.