Lexicon

Content Writing

Content writing is a form of online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product. Content writers work according to the brief provided fby a client. This brief will define their task and any SEO related requirements, such as keyword density. The job of the Content Writer is to turn this brief into a finished product which becomes part of the target webpage. Content is distinct from journalism or conventional copywriting in that it is designed to achieve prominence on the web, and must be tailored for this purpose.

About Content Writing

Content writing is almost always related to SEO marketing campaigns. It will involve writing tightly focused texts that include a set of keywords or phrases that have been researched by marketers. High quality content will ensure that these keywords appear in the right density. The text will also be fluently written, clear and able to promote the product being described. The quality of the content produced also needs to be high. Poor quality content is less likely to achieve a high search engine ranking, meaning that the webpage in question will not be read by a large number of potential customers. The skills required for content writing are varied. They include the ability to write fluently and persuasively on a range of subjects while integrating keywords without losing readability.

Article Writing Definition

Article writing is the process of creating a non-fiction text about current or recent news, items of general interest or specific topics. They are published in print formats, such as newspapers and magazines, or online. Some styles of blogs are written in article format and encyclopedias are collections of articles gathered in one volume. Articles can either present their topics directly or in a balanced debate format. Content may describe places, people and events, present academic research and results, or provide an analysis of news events and academic papers. Articles can also contain photographs, data and statistics presented in different formats, as well as eyewitness accounts and interviews. Articles should be objective and only contain facts from verifiable sources.

About article writing

Article writing is a skill which needs to be practiced. Constraints of length and word number are often present which that article writing needs to be focused, with its important message presented succinctly. Most articles commence with a short, eye-catching heading, designed to grab the reader's attention and give a clue to the content. The first paragraph should present an overview of the article and contain its most important points. This is especially so when writing for magazines and newspapers, as any edits made for space constraints are taken from the latter part of texts. The article's body will provide further information and its conclusion should sum up the main points and possibly clarify the writer's opinion on the topic if relevant.

Technical Writing Definition

Technical writing involves communicating in a clear, efficient way about a technical or industry-specific subject in detail and with reliable accuracy. The main purpose of a piece of technical writing will be to direct, instruct or explain with regard to the subject matter, and it should serve as an expert source of information. Technical write-ups are based on solid research and need to be 100% accurate in conveying technical information/data. Good technical writing uses the specialist terminology and vocabulary form the given field, which demonstrates that the source is an expert, authoritative voice on the topic. The Society for Technical Communication is a comprehensive source of information on the subject of technical writing and communications.

Examples of Technical Writing

The umbrella-term technical writing covers a wide range of text-types:

  • User manuals and operation guides (e.g. for software programs or equipment)
  • Research and case study write-ups
  • Summaries and report (e.g. of legal cases or medical experiment/procedures)
  • Business proposals
  • Technological marketing communications and articles for trade publications (e.g. informative (sales-oriented) articles about a technical product)
  • Training manuals (e.g. company policies, standard operating procedures)
  • Certain white papers
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