What are Keywords: Easy Guide to Understand the Concept and Use it for SEO

Blog What are Keywords: Easy Guide to Understand the Concept and Use it for SEO
16th September, 2021

At greatcontent, matching keywords and content forms the backbone of our daily work. In this blog, we'll share a few insights from the field about keywords.
With our help, you'll hone your keyword research and raise those Google rankings.

What are Keywords?

Keywords are the words that describe the content on your page perfectly. Anything searched on a search engine is a keyword, whether a single word or a sentence.
Keywords are clues for google. When people look for related queries, searchers should find their page on the website.

Why are Keywords Important?

Keywords matter. They attract the attention of search engine algorithms. Search engines detect pages based on their relevance to specific searches. If your website ranks high, a keyword is the free traffic driver of your website.
Keywords are strategic factors that play a massive role in the development of a company. You decide what your fighting area is, and then try your best with content to breakthrough. Complicating is that every site in your field could compete for keywords - the ones which rank most.
Another complication is that Google no longer checks keywords when ranking sites. The quality of your content is all-important. But keywords are not dead, far from it. High-ranking sites still use terms related to their target demographic.
Everyone should find out how people are reaching their pages. And that's marketing gold dust.

What are Types of Keywords?

Short Tail Keywords

Head keywords include a single general word and have a lot of competition. On the contrary, the Head keyword has great traffic potential, but the competition is tough to rank for.
For example:

  • Content Marketing
  • Translation Tools
  • Copywriting

Mid-Tail Keywords

The mid-tail keyword consists of 2-3 words and has medium-level competition.

Long-Tail Keywords

Long Tail Keywords consist of 3+words, even an entire phrase. It is niche-related and, due to the smaller competition, simpler to rank for. But It brings lower-traffic potential.

How to Come up with Potential Keywords?

Before jumping on the keyword research and complex actions, ask yourself:

  • What kind of words could people use to find you?
  • What words could describe your page?
  • What kind of words could people use to find you?
  • What words could describe your page?
  • What is the search term you want to be found?

What are the Elements of Quality Keyword?


Do you answer the needs of searchers? Your content will have the chance to rank if it's relevant.


Google values authority. You must dedicate yourself to the long-term content marketing plan and prove your worth.

Search Volume

Search volume shows many people are searching for the query. So it is the indicator of popularity, but there is a situation when the query has many searches but lacks visits to pages.

Traffic Potential

It pictures search traffic your website could receive if it ranked top of Google.

Word Count

How many words are included in the keyword? Keywords that are general and include few words have tougher competition.


The motive behind searches.

Business Potential

Does the keyword drive enough traffic and have business value to make it worth the effort?

What is Search Intent?

Search intent is the reason behind a searcher's query. It determines the goal of the user when crawling through in search engine.

What are Types of Search Intent?

Informational Search Query

People search for educational purposes. They want to receive information about specific issues but are not ready to purchase something. Queries are looking for general facts, direction, explanations, etc.
For example:

  • What is SEO
  • Where is Adidas Store
  • How long it takes AI to generate an outline?

Comparison Search Query

For instance, Traditional Marketing vs. Digital Marketing

Transactional Search Query

Queries have a strong desire to make purchases.
For example:

  • Buy used Mac
  • The best tools for keyword research under 15$
  • Buy Adidas shoes size 11

Navigational Search Query

 When someone searches your company, like greatcontent.

How to Analyze Search Intent?

Go to google, type anything you want, and look at these components:


  • Blog Articles
  • Videos
  • Infographic
  • White Paper

Content Format

  • How-to's
  • Tutorials
  • List Posts

Content Angle

What are the benefits of your content?

  • Save Time
  • Save Money
  • Easy Read

Getting Strategic with Search Volume

Use high-volume keywords from competitors to get on top

The best way to start using keywords is to find high-volume keywords from your competitors. By adding those into your own content, you can gain a competitive advantage in the SERPs.

Use low-volume keywords from your list for competitive advantages.

As search volume increases for a keyword, it becomes more difficult to rank well. To combat this issue, you should find and use keywords with lower search volume. These keywords are often less competitive so that you can use them to your advantage for better rankings and more clicks.

Identify which keywords are more important in the market.

To get the most out of your content, it is important to consider which keywords are more important in the market. This can be achieved by analyzing search volume and competition.

Find competitor keywords

Find all the competitor keywords for your niche with a higher search volume to use them for competition. Use these keywords so that you can outrank the competitors and gain more clicks from users.

How does SEO work with keywords?

SEO is all about using keywords effectively. The idea is to use a keyword or set of keywords that have the potential for high traffic and are relevant to your business. You can use keywords in your title, meta description, and URL.

What is Keyword Research?

Today, researching keywords is about discovering audience intentions. It is not about finding famous words and cramming them into the content. But how can you make these essential discoveries?
Several techniques exist to come up with the best keywords to use. They have the same goals:

  • Understand who is searching for products in your niche
  • How they search
  • What language do they use when they do so

Do you have any questions about your company's SEO?

Our experts will be happy to advise you.

Start now

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