On 2 June, Google announced the latest broad core algorithm update, and it could be a big deal for online marketers.
Why? Because broad core refers to the general algorithm that Google uses to determine how to present search results. When that changes, the way marketers act has to change as well.
Because of its importance to the fields of SEO and online marketing, we thought we’d put together a quick guide about what is included in the Google broad core algorithm update as there are some aspects that all marketers should know.
What you should know about the broad core algorithm update
First, a recap of what these updates generally entail. As Google cautioned in late 2018, they aren’t supposed to radically overhaul the way marketers behave. Instead, they are “broad” changes to sift out spam and elevate relevant content.
Although Google isn’t exactly transparent about every update, we can presume that the Penguin algorithm has been tweaked.
Penguin is the system Google uses to detect spammy content and deliver more relevant, useful material to its users. In the past, it’s seriously cracked down on dodgy backlinking and keyword stuffing and helped to steer content production towards creating “answer-based”, more in-depth texts.
What is included in the June 2019 Google algorithm update?
Frustratingly, we can’t be sure what the June 2019 Google broad core update has changed. But Google has given some indications.
In its official statements, Google has reassured site owners that little has changed and their marketing activities won’t need drastic alterations.
As the company stated in a 2018 tweet about updates, “the actionable advice is that there is nothing in particular to “fix” and we don’t want content owners to mistakenly try to change things that aren’t issues.”
So don’t panic. But do look for any effects on your Google rankings.
When broad core updates occur, they inevitably impact the rankings of some sites. That’s because broad core deals with site relevance (not necessarily “quality”). It’s possible that some pages could lose their position suddenly if the algorithm deems them less relevant to search queries. That’s something to look out for.
If you aren’t sure about how to do this, check out our guide to the most essential SEO tools. It should point you towards apps that can help analyse SEO performance.
How to respond if your site is downgraded by the Google broad core update
So, what should you know about the June 2019 Google algorithm update to stay up to date with SEO production?
If you are unfortunate enough to slip down the Google rankings, this could well be a result of the update. In any case, it’s an opportunity to audit your SEO practices, and to find better ways of producing content so suit Google’s systems.
In some cases, content that is unfocused on customer queries will immediately lose its position, having been right on the “edge” of relevance from the algorithm’s perspective. In that case, it’s helpful to ask what your content lacks that highly ranked sites include. What aren’t you providing to visitors that makes your content less appealing?
However, don’t rush into changes. Algorithm changes take time to bed in, and SERPs can fluctuate. You won’t know the full impact of the June update for a few weeks.
Even so, there’s never a bad time to audit and overhaul your on-site SEO. This could be the ideal time for SEO-optimising your blog or bringing in higher-quality content creators who can blend relevance, style, and SEO.
And with that, greatcontent can help out. If you see any adverse reactions from the latest broad core update, get in touch and we’ll find a way to respond that restores those all-important search rankings.
Text: Sam Urquhart