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FAQ Clients Briefings

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Projects and orders(23)

What makes a good briefing?

Thursday, September 24, 2020 6:04 PM

Briefings are one of the key ingredients to make your project successful. In order to inform our linguists appropriately make sure you cover the following points in your briefings: 

General briefing

  • Introduction: Welcome, the author, explaining to her/him what the tasks are generally about and give some overview of the changes to the briefing as it evolved over time. 
  • Context: Describe your company or brand and provide some sources for the linguist to review additional information e.g. in which industry are you active or do you specialize in something.
  • Audience: Describe for whom the text is for ideally based on a persona description.
  • Style: Describe your brand CI, language, and text body structure.
  • Keywords: Describe the usage requirements for your main and secondary keywords.
  • SEO Guidelines: Describe additional SEO requirements such as requirements on how to write meta tags, slugs, or use certain special characters.
  • Content Structure Guidelines: Describe the structure of the text. This can be extended with a layout to enforce the defined requirements. Please also see: When should I use a text layout?
  • Sample text: In case you already have a best-practice example, this always helps.


Order description

At the end of the briefing, you can describe what the detailed order should be about and if there are additional steps to be done e.g. answer certain questions in the text or fulfill certain research tasks before writing. This is also the part which you can individualize in bulk, see: Can I use a briefing and add a separate description per order?



Example briefing as download