Miscellaneous

greatcontent – What We Do and How We Do It

By 4. July 2018 April 25th, 2019 No Comments

Take a behind-the-scenes look at greatcontent’s daily work routine and learn more about the company from the inside with its Community Manager, Varvara Morozova.

It is Friday afternoon, and I am heading to a conference room for a meeting with Giuseppe, Head of Sales, for a final round of brainstorming on the project we have been working on for the past several weeks. It is the last Friday of the month, which makes this day a remarkable one for me: it has been one month since I joined the greatcontent team.

In place of a proper introduction

The project itself is a remarkable one, too. We are relaunching the company’s blog with an entirely new concept. Our aim is to strengthen greatcontent’s voice in the industry, so that the people we work with will know us better. We want to share the knowledge and expertise we accumulated throughout the years of intensive work and discuss the best practices in content marketing.

greatcontent was founded in 2011. Since then, we have grown from a small local start-up into a leading global company for high-quality content creation. With a trusted community of over 10,000 professional authors, we deliver 20,000 copywriting and translation orders every month in 34 languages — and we are always ready to show you the high quality content we produce.

Collaboration and trust

Of course, such results would be impossible to achieve without the greatcontent team. Something which catches your eye when you are in the office is a strong degree of rapport between the teammates. In other words, it is collaboration at its best, with clearly-defined goals and a strong alignment of the team. This might seem easy to achieve in a company of this size, which, of course, is true to a certain extent.

Indeed, we are no Google, but, as noted by Brian Peters from Buffer Social, it is trust that constitutes the core of any great team collaboration. No matter how big the company is, its employees should be open and willing to intentionally communicate both with colleagues within their direct department and across the company — and this is something you will certainly find at greatcontent.

What does this mean for our daily work routine? Holding regular daily meetings to ensure all topics are covered; using cutting-edge communication tools to discuss the proposed ideas and rolling campaigns; working in an open office space to assist each other whenever needed; and, of course, making the most out of free coffee and sweets that keep the brain working and boost creativity.

Bringing together the communities

Perhaps, the greatest thing of all is the way greatcontent operates from the inside. The customer success team takes care of the project management and supports clients throughout the entire production process. The production team, on the other hand, makes sure our authors have clear instructions and support at all times. Last but not least, the IT team is always there to save the day.

Indeed, greatcontent brings together clients who need high-quality content and authors who are able to produce it. Yet, there is much more to this than a standardized working process which is being brought to perfection from day to day. By working both with clients and authors, we build up two unique communities on the basis of mutual business interests and high professional expertise. We listen, respond, and direct them, and this is where the magic happens.

Speaking of magic: you are always welcome to taste a piece of the greatcontent pie by requesting more information. If you want to to join the ever-growing community of our talented writers, you can do so by letting me know via community@greatcontent.com.

Text and image: Varvara Morozova

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Giuseppe Colucci

Giuseppe Colucci

Chief Sales Officer

At greatcontent we want to understand your requirements as detailed as possible so that we can provide you with a tailored solution. Therefore, please consider the following questions in order to describe your project requirements to us:

  • Who is my target audience?
  • What type of content do I need?
  • Which languages / language combinations?
  • How many texts at which length?
  • Do you have deadline requirements?
  • Are there additional requirements such as formats?

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