Gambling & Casino
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Case Study

Company

One of the leading online gaming companies in Scandinavia, Global Gaming, operates some of the biggest and most exciting brands in the iGaming market, including their flagship brand: the hugely popular Ninja Casino.

Challenge

In order to compete in an overly crowded and highly competitive market, Global Gaming’s brands need to produce a veritable avalanche of engaging content that is not only SEO savvy but can speak to their clients from the perspective of a passionate gamer and connect with them. With their brands targeting players in multiple markets and 7 languages, Global Gaming requires support for their ambitious content marketing strategy.

Methodology

The Global Gaming Content Managers devise aggressive strategies for each brand and work with both in-house writers and greatcontent to roll out their audacious campaigns on schedule.

Result

Since 2018, globalgaming.com has created thousands of texts via greatcontent’s platform.

Testimonial

“Great Content certainly lives up to its name, delivering bespoke, quality writing at affordable prices. Not only do they excel at meeting difficult deadlines, but their content truly feels custom built to the specifications provided, providing us crucial and timely support in our marketing efforts.”

Dagmar JanssenHead of Search

The online gambling industry is booming, with most digital casinos now making careful efforts to ensure the responsible play and safety of its users as well as fast, fair pay-out schemes, making online gambling a popular pastime for literally billions of users around the world.

Whether you are looking to make well-informed sports bets or play classic casino games online, you are sure to find a host of safe and legal sites where you can do so. Research from the Washington University in St. Louis found that there were up to 6.1 billion people engaging in online gambling within the timeframe of just one year.

To ensure that they are acting completely within the law and are doing their best to protect their users, many online casinos make sure that they moderate rates of play and strive to offer premium customer service such as in the form of FAQs and other online content that can guide and advise online players. This content also helps with a site’s SEO, which is important in an industry with so much competition.

greatcontent and games of chance

Improving visibility in such a busy and loud online marketplace requires an effective content marketing strategy that will bump your brand up the SERP rankings and cultivate customer loyalty, trust, and engagement. This is why greatcontent works with professional content creators – who are also seasoned online casino users and fans – to create specialist SEO copy for gambling and casino sites.

greatcontent’s host of clients in this industry has recently included Global Gaming, LAT Media, Merkur Interactive Services GmbH, and Better Collective, for whom they have created FAQ and other customer service content, pages on game descriptions and rules, landing and home pages, and more.

We know how to create industry-savvy texts that will improve your SERP ranking in a highly competitive market and that will also appeal to your fans and users. Get in touch today to find out how to place an order for your gambling and casino site content and get a quote today.

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