HelloFresh is the leading global provider of fresh food at home. We aim to provide each and every household in 11 markets with the opportunity to enjoy wholesome, home-made meals with no preparing, no shopping, and no hassle.
With the new content growth strategy unlocked, and looking to scale up our upper funnel reach, we needed a reliable partner with experience and ability to deliver quality with tight deadlines. Greatcontent has been able to commit to us perfectly.
A coordinated team set up, from the sales team to the account manager, everything has been very smooth and fast frome the initial kick-off up until the project delivery.
We have always received content that our internal team has approved and that was always able to maintain our high standards.
“The coordinated effort between HelloFresh and Greatcontent teams has been extremely efficient. We are now looking forward to seeing the results impacting into our main KPIs, as predicted when we launched this project.”Juan MinguezGlobal Lead SEO - PR and Technical SEO
Interest in health, fitness, and nutrition is rising; the number of people who would call themselves ‘foodies’ is growing; and the general idea of ditching fast food in favour of high-quality dishes and Instagramable home-made plates is fast becoming the norm.
It seems that more than ever, people are loving good food – and that means they are loving good-quality content about eating and cooking food, too. At greatcontent, we understand that the demand for this kind of content is increasing, and we’re glad to say that our specialised food writers have already created content for leading names in the food and nutrition industry including HelloFresh, Delivery Hero, 8Fit, Quandoo, and JustEat.
How popular is food content?
To get an initial idea of how prevalent food-related content today, we can look at well-established platforms such as Buzzfeed’s Tasty, which has now over 94 million followers using it for recipe ideas and tips. It’s also a much-talked about fact that ‘How to cook…’ has entered the top-ten search terms typed into YouTube. But more specifically, The State of Food Content Marketing Report explains that it is content that informs and educates users that is the most popular and engaging – meaning, for example, recipes, how-to’s, and restaurant reviews.
Why is food content so effective?
Of course, material related to food often appeals to one of the most basic human wants: to be able to create and eat an exciting, varied, and delicious assortments of meals. But food content today goes much beyond this. It is often very ‘shareable’ content, as people are excited to share new, alluring meal ideas with their families, partners, friends, or whoever they usually cook with.
The trend of user-generated content within the food industry provides users ways to express themselves and their pride in their latest food creations or diet plans, allowing the experience to be very engaging and personal – and that’s even before we get into UGC such as customer reviews of eateries. Ultimately, with a never-ending stream of possibilities for new recipes, reviews, and ideas, the topic of food offers a rich vein of material that can always be updated and that is easy to keep fresh and relevant.
Food content with greatcontent
Having created a variety of different kinds of text for some of the biggest companies in the food and nutrition industry, we know we will have the right specialist writers for your food content. Get in touch for a quote today.