E-commerce content solutions

Build up product and category descriptions for optimised visibility and conversion on your sites.

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Case Study

Company

DeguiseToi (Jadeo) is present in whole Europe. As a leader in fancy dress and party supplies, DeguiseToi offers their catalog (more than 15,000 references) in France, Germany, Spain, Italy, the Netherlands, Denmark, Sweden, and Finland.

Challenge

DeguiseToi had to manage the updating of +10.000 product descriptions in just a few months. Despite internal teams, the whole workload could not be done within the time limit which required editing and localisation services by greatcontent.

Methodology

Groups of qualified copywriters have been created in order to optimise production and align editorial lines. The production runs through greatcontent’s platform and the validation of content is mostly done by the DeguiseToi internal team. Greatcontent also offers support for CSV file optimisation.

Result

Greatcontent supported, over a period of 12 months, the creation and localisation of +22.000 pages.

Testimonial

“Acting quickly was crucial in order to get our products up and running, but their teams saved us a lot of time, which is why we often go through them”

Severine FerreiraE-commerce Manager, JADEO

The power of effective E-Commerce content marketing should not be underestimated.

E-Commerce sites can be reluctant to invest in substantial volumes of content for their sites, but it can be of vital importance when it comes to improving their visibility and how they are ranked on the SERPs.

According to the SEO-related site highervisibility.com, content marketing not only costs around 62% less than traditional marketing methods but also provides around three times the leads and better sales figures. The same site explains that although visuals and videos are often thought of as the pinnacle of online appeal and engagement, 58% of marketers believe that original editorial E-Commerce content is more effective when trying to sell products or services online. As Bill Gates so famously said, “Content is king”. It seems he was right.

The importance of E-Commerce content

E-Commerce content may be slightly more nuanced than you first thought.

E-Commerce content should, essentially, be editorial copy which boosts your online sales: text which makes your readers click “buy”. However, as econsultancy.com explains, this content can bring many other benefits to the table – if it’s produced correctly, that is. These benefits include raised brand awareness, improved site SEO, improved audience and buyer loyalty, and better social research opportunities which can inform future marketing strategies. So, there is a little more than meets the eye when it comes to E-Commerce copywriting. This is maybe why econsultancy.com also claims that any company wishing to improve its marketing productivity and reach thousands of readers should outsource the writing of its E-Commerce copy to proficient and professional copywriters.

Whatever your industry, choose greatcontent for you E-Commerce content

greatcontent is here to help companies from a variety of industries. As a leading agency in the field of SEO E-Commerce content production, the team at greatcontent prides itself on the broad range of industries its services cover, which is thanks to a pool of over 10,000 categorised writers who play to their strengths as specialised, professional content authors. These industries and sectors include, among others:

  • Travel and Tourism
  • Fashion and Apparel
  • Design, Furniture, and DIY (home)
  • Automotive
  • Food, Drinks, and Delivery
  • Health and Wellness
  • Electronics
  • Technology, Internet, Software, and Programming
  • Gaming
  • Fitness and Sport
  • Music, Ticketing, and Events
  • Business and Enterprise
  • Education and Culture

We’re very much in the multilingual game.

Having multilingual content on your site is needed to improve your online visibility and reach. At greatcontent, we can offer not only a variety of text-topics and themes but also a selection of over 30 languages and variations in which our clients can choose to have their content expertly written. These include our main languages of English, French, German, Dutch, Spanish, and Italian as well as Portuguese, Swedish, Finish, Polish, and more. This means we can contribute significantly to your globalisation and localisation efforts.

Not so long ago in 2016, 75% of businesses upped their budget for content marketing, and 64% of B2B marketers now outsource their copywriting to a trusted content production agency; so, most companies understand the vital importance of the E-Commerce content marketing method, and they also know that a high volume of professionally written content is needed to stay ahead of the game in increasingly competitive markets.

Don’t be left behind. Don’t ignore the power of E-Commerce content. Get in touch to find out how our expert team can help you with your multilingual content creation needs today.

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