E-Commerce Berlin Expo 2020 is one of Europe’s premier SEM events. Held on 13 February 2020 at STATION Berlin, it attracts around 7,000 visitors, hosts more than 170 exhibitors, and acts as a venue for cutting edge talks and workshops covering the whole digital marketing spectrum.
greatcontent will be there as well, promoting our services and staying in touch with the latest developments in our field. If you’re thinking about joining us at E-Commerce Berlin Expo 2020, that’s great – and we’d love to see you at our booth. In the meantime, we’ve put together a quick guide to the event’s highlights, so you can plan your visit and make the most of your time.
What to Expect at E-Commerce Berlin Expo 2020
E-Commerce Expo Berlin 2020 is based around retail. Specifically, this is one of the best places to be if you’re involved in e-commerce, and want to know creative ways to boost your sales and promote your brand.
It’s not just an ordinary B2B Expo, either. The speakers have a nice mix of technical experts, digital thought leaders, and business professionals who have just come from the battlefield. Whatever your situation, there should be something to enjoy, and it could make a huge difference to your 2020 strategy.
Speakers play a central role in what makes the event so special, and the organisers always select personalities with something unique to add to the debate. 2020 attendees include:
Ralf Priemer (Channel Advisor)
If you’re struggling to find efficient ways to bring products to market, Priemer is the man to listen to. Working out of Hamburg, his company Channel Pilot helps businesses to sell almost any style of product via the right digital channels (including 30% of Europe’s top 1,500 eCommerce sellers).
Dijana Dimitrovska (Marley Spoon)
Dimitrovska is the Managing Director of Marketing at Marley Spoon – the online meal delivery retailer created by Martha Stewart. At greatcontent, we know how competitive the online food sector can be, but Dijana may well have some ideas to make life easier. A specialist in linking customer lifestyles to product marketing, her approach could be game-changing for service-based companies.
Isabelle Ette (IBM iX)
One of the key players at IBM’s iX marketing arm, Isabelle is a change management and rollout specialist, who has a message that all entrepreneurs need to hear. If you’re worried about expanding to new markets or you’re starting a fresh digital business, her insights and ideas about technology could be the perfect prescription.
Visit Some Path-Breaking Solution Partners
E-Commerce Expo Berlin isn’t all about speeches. It’s also a great opportunity to meet what we call “solution partners” – the kind of forward-thinking, innovative companies that offer eCommerce solutions for marketers on a day to day basis. Here are some dynamic exhibitors that you won’t want to miss:
CrossEngage are all about relationships. Specifically, they are our go-to partner for customer engagement – a key part of any business’ operations. Building relationships with customers is a delicate task, requiring pitch-perfect communications and data management. CrossEngage helps to retain as many clients as possible with its journey modelling and cross-channel management.
Creating slick, easy to use, SEO-optimised search functions is an important challenge for many online businesses – but it’s much easier to achieve when you work with partners like Findologic. Their eCommerce software helps to build personalised stores for different target groups and to implement search engines that really deliver what customers desire.
Schedule a Trip to E-Commerce Expo Berlin 2020 and Meet the greatcontent Team
If you want to know about the most powerful eCommerce software tools, hear the thoughts of today’s most radical innovators, and network with other digital businesses, paying a visit to Berlin in February is an excellent idea. This is a B2B event like few others – and an enjoyable weekend as well.
We’ll be in Berlin, ready to spread the world, offer advice, and participate as much as possible in the social side of the Expo. So if you’re in the hall and want to meet up for a chat, feel free to seek out our booth. And we’ll be at plenty of other SEM events this year. So, schedule a visit, and get in touch.
Text: Sam Urquhart