How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Blog How to Create an Editorial Calendar That Will Streamline Your Content Strategy
16th September, 2021

Do you want to create an editorial calendar, helping the team members to perform better? Do you want to contribute to the content building? Then this article is for you.

What is an Editorial Calendar?

An editorial calendar is a schedule of the workflow content producers need to handle. It's a tool for planning, prioritizing, and tracking the content. So you can stay on top of your strategic game.

Why Do Companies Need One?

If you're like most businesses, you probably have a lot on your plate. Loaded tasks could be either enticing or stressful.
Did you ever experience a situation where you can't focus on anything? Despite a lengthy to-do list (that only exists in your head), you do not know where to start.
Then somehow, you overcome the inner obstacles but the mind absents. What are the priorities? Which content types are preferable? The list stretches far away. No need to lose sleep on this anymore! The structured way of thinking will imprint the strategical directions. So, before you start compelling the texts, you craft the editorial calendar.

Define Your Content Pipeline

You'll be able to identify which posts are most effective and spend your time doing what is most important, not the least important.
Healthy pipelines boost your content for growth. It would help if you integrated the brand's spirit with your audience's concerns to build something valuable. Content Pipeline will outline all the necessary information needed to fire up the content.

Follow Constant Flow

Who wants their content to turn into only a one-hit sensation? You could avoid this by using an editorial calendar.
The Editorial calendar gives stability and room for improvement. You know the precise direction and keep matters under control. 

Better Planning

Thorough planning is the chief head to content success. Nothing beats the determination you know why and what you are writing. You are motivated enough to produce unique content that is: 

  • In accord with the target audience
  • Well researched 
  • Placed in an appropriate place where customers move

Be Innovative

Do not press your imagination. Even if you believe that something does not make sense, still record and recall that. Then idea can suddenly dawn on you.

How to Create Editorial Calendar?

Define your Content Marketing Strategy

Content strategy unites objectives and goals into an ultimate document.

  • Set the Goals
    For example, increasing brand awareness
  • Meet your costumers better
    Which media channels do they favor?  
    What are their interests? 
    How can your company benefit them? 
    Which content types do they like?
  • Analyze Competitors
    What are their strengths?
    What are their weaknesses?
  • Outline Unique Selling Point
    What distinguishes your product or service from competitors? It could be price, functional quality of the product, communication style, etc.
  • Define tactics, helping you achieve goals

You should understand what steps are necessary to undertake for achieving your goal. For example, the company may integrate tactics that improve SEO quality and website visibility. They may stick to blogging.

  • Pick KPI's to track your success

Include Relevant Information

  • Explain the process team should follow
  • Posting Frequency
  • Define Content types
  • Choose Topics
  • Publish Dates
  • Indicate Distribution Channels

Choose the Tool

Be Consistent

Stay dedicated to your strategy and daily planning.

How Do I Gather Information for Editorial Calendar?

Here we go! There are some questions you should dwell on:

How Frequently Will I Publish?

It depends on the channel and content type. If we talk about blogging updates, 2-4 per week is a good number. For social media, things turn a little bit tight. Once per day is an optimal number, depending on the company type. 

How Many Different Types of Content Do I Plan on Using?

It's impossible to give you a concrete number, but relevance is the priority at this stage. Observe what's working and what's not. For example, If you consider that the number of content types is not enough, add more. 

What Distribution Channels Do I Want to Use?

The answer should come from the audience personas. What is their preferred source of information? 

What Stages Will My Content Need to Go Through?

How hard is it for content to break through? Describe the steps the material goes through before seeing the light. Everyone, including new team members, will know what it takes to complete the process. 
Typically It is Research, Drafting, Proofreading, Revision, Finalizing.
Set the standards that everyone should follow before moving it to a new level. State the readability score, platform usage, platform rankings, etc.

Why Use Editorial Calendar Tools?

  • Saves time
  • Keeps you organized
  • Make content creation more efficient
  • It helps you create consistent, predictable posts for your readers
  • Improves the quality of your content through consistency and a structured approach
  • Ensures that all parties involved are on the same page
  • Eliminate guesswork and unnecessary revisions

Content Calendar Templates

Create an Editorial Calendar Today!

Schedule First Two Weeks

Scheduling the first two weeks of your work schedule will be the most difficult. You will likely feel overwhelmed, anxious, and stressed.

Develop Topics

Brainstorm ideas, do the research, check out competitors, See what's trending?

Do you want to take your content to another level?

Our experts will be happy to advise you.

Start now

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