When it comes to types and forms of SEO content, the sky might be the limit. While continuously polishing your texts so that they’ll rank better among the search results is still an important practice, you should also consider exploring and investing some effort in additional SEO-boosting options such as content visualization if you really want to get ahead of the game.
Okay, we totally feel you: hiring a professional visual designer will most certainly cost you a pretty penny and might seem like an option only suitable for ‘bigger fish.’ But leaving your blog posts and other smaller editorial pieces with no visuals at all is not the wisest decision either. Luckily, there are many options out there, with the most accessible among them being online visual tools. And guess what: the best part is that a lot of them are actually almost or completely free to use.
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Let’s assume that we are on the same page about this — visuals help our brains to process complex information and makes any text more appealing. So the question now is: which visuals should we go for?
Of course, it depends on the type of content, but there is an all-prize option which can improve the integrity of most editorial pieces: infographics. Infographics are graphic visual representations of information which aim to make the data easily and quickly understandable. They can simplify complicated topics or present otherwise boring subjects in a captivating way. In other words, infographics have power, and great content visualization can mean better traffic for your site and more sharing of your content!
There are many types of infographics, but they all share the same basic requirement: they must be effective. Finding the best infographics can be difficult; that is why we’ve made our own list of the top five easy-to-use online tools that you can use to create some eye-catching and appealing infographics.
Yes, old-but-gold Google charts. I know, they might seem somewhat old-school or back-in-the-day formal, but at the same time, this tool is powerful, simple, and free. It offers a rich variety of interactive charts and other data display tools, from simple scatter plots to hierarchical tree-maps. Whether you are a data-display junkie or visual minimalist, with an extensive set of options, Google Charts infographics will be able to match the look and feel of your website.
If your data is complicated enough to require a simple and neat visual representation yet you want to take one step beyond the formal style of Google Charts, this Excel-style tool is just what you need! Select the suitable template, add and edit your data, and the software will do the rest for you. This process is as easy as it gets, but you can be sure that the infographics you’ll end up with will be clean and aesthetically pleasing.
Okay, this is a pricey infographics editor, but if you are faced with an extensive set of visuals tasks, this option is way cheaper than hiring a visual designer. Again, this editor is user-friendly and easy-to-use, which are priceless qualities when it comes to complicated data visualization tasks. You can gain access to a wide range of generative templates, icons, and color palettes, and once you’ve decided on the core template you want to go for (timeline, grid, cycle, etc.), the infographics build themselves around the data you supply (yes, there is the option to import your data to the editor!). If you are not happy with the template you’ve chosen, you can simply switch between the available formats and see how the same data would look in any other template.
This one is my personal favorite design editor: it is very user-friendly, and the types of infographics you can create here are generally much more dynamic and off-beat — not to mention very eye-catching! The free version has dozens of ready-to-edit infographics designs which can be quickly customized according to your needs and ideas. And this goes far beyond changing the color scheme — the editor has a huge library of images, icons, fonts, and other features to experiment with. If you want more options, there is no need to go for a pro version: many premium elements can be purchased for 1$ each. Last but not least, you can upload your own images and use them to adapt your visuals to fit your company’s brand.
Here is something a bit different and way more creative — a shift from regular static images towards the world of motion. With this editor, you can create moving video infographics, and it’s way simpler to use than any other online animation video editing software. You will find plenty of resources at your disposal including charts, icons, and maps which all help you make the data easy to digest and more appealing. With the free version, you can create up to five two-minute videos per month in SD, but once you get a taste of it, you can always upgrade for more and higher quality video infographics.
Whether you go for one of the options below or find something else, remember that adding visual content like infographics to your website can contribute greatly into into the effectiveness of your overall digital marketing campaign. However, do not forget that other 50 per cent of success your SEO optimised texts, and here we will be more than happy to help you on your way to the great content.
Text and image: Varvara Morozova