Case Study C&A

C&A Logo

About C&A

Founded in 1841, C&A operates an international chain of fashion retail stores. Very active in all of Europe, its online shop is rolled out in 9 different languages.

The challenge

Content and SEO marketing are a higher priority since 2016 because SEO has been identified as a better way to grow compared to SEA. C&A does not have the capacity to produce all their content in-house, and greatcontent was the best provider to deliver high-quality content in all languages with local flavours.

The solution

Once a month C&A sends greatcontent a list of category pages with high conversion & profit potentials in its required languages. greatcontent checks the entirety of the lists and offers consult during the whole process.

“Apart from the good price-performance ratio, we value above all the constructive and open cooperation with greatcontent.”

Patrick Grunwald, Team Lead SEO

The outcome

Since 2016, greatcontent has created 600+ category pages and blog posts in 8 languages for C&A: DE, FR, ES, IT, PL, NL, UK, PT.

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