Case Study Global Gaming

About Global Gaming

One of the leading online gaming companies in Scandinavia, Global Gaming, operates some of the biggest and most exciting brands in the iGaming market, including their flagship brand: the hugely popular Ninja Casino.

The challenge

In order to compete in an overly crowded and highly competitive market, Global Gaming’s brands need to produce a veritable avalanche of engaging content that is not only SEO savvy but can speak to their clients from the perspective of a passionate gamer and connect with them. With their brands targeting players in multiple markets and 7 languages, Global Gaming requires support for their ambitious content marketing strategy.

The solution

The Global Gaming Content Managers devise aggressive strategies for each brand and work with both in-house writers and greatcontent to roll out their audacious campaigns on schedule.

“greatcontent certainly lives up to its name, delivering bespoke, quality writing at affordable prices. Not only do they excel at meeting difficult deadlines, but their content truly feels custom built to the specifications provided, providing us crucial and timely support in our marketing efforts.”

Dagmar Janssen, SEO & iGaming Expert

The outcome

Since 2018, has created thousands of texts via greatcontent’s platform.

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