The digital marketplace is constantly changing, as are the strategies needed to get ahead of the crowd. That’s why all of us find ourselves turning to free-thinking thought leaders for pointers about the best way to succeed – and as 2019’s best blogs show, there are plenty of creative commentators around, who are only too happy to help.
The only problem is that the most authoritative experts coexist with a huge community of bloggers who can write a decent sentence but have very little real SEO knowledge. So, we thought we’d offer our picks the best SEO blogs of 2019. You can trust all of these sources to offer fresh insights and evidence from the field, and we’d definitely recommend that you integrate them into your daily reading routine.
Probably the go-to site to visit first as you check out the day’s SEO news, Search Engine Land is the hugely successful brainchild of marketing guru Danny Sullivan. We’ve found it invaluable in refining our keyword research techniques. Danny lays out clear how-to guides and has a knack for clear exposition. It’s a great place to find the latest research.
2. Neil Patel
Neil and his team have been explaining the ins and outs of digital marketing since 2001, and his takes on Google algorithm updates are essential reading. Patel has a real flair for simplifying the concepts that lie behind SEO rankings, and he always offers concrete advice about how to improve your performance. There’s hardly any marketing going on – it’s all about offering expertise.
Just like the knights of King Arthur, the experts at Search Engine Roundtable are on a quest – to enlighten everyday marketers about cutting-edge SEO techniques. Founded by Barry Schwartz in 2003, SER is one of the older SEO blogs around, and it justifies its tag as the “Pulse of Marketing.” A little controversial at times, but always on point, Barry and his co-writers are on top of every important search engine optimisation story as soon as it hits. You can’t miss this one.
4. The Moz Blog
Anyone who gets deep into keyword research will become a Moz fan sooner or later. Although the Seattle-based company is famous for its SEO tools like the indispensable Moz Toolbar, its blog could be the star of the show. It’s one of the best blogs to follow for industry news about inbound marketing ideas, AdWords, local marketing and even voice searching. Basically, if it’s in the minds of digital marketers right now, you can guarantee the Moz Blog is covering it.
Tubular Insights is a little bit different to our other choices for the best SEO blogs, but it’s worth its weight in gold. Tubular is one of the web’s most respected information sources about video marketing and how video interacts with other forms of online content to boost search rankings. We know that plenty of clients mix up written and video content, and if that’s your strategy, reading Tubular Insights on a regular basis is essential.
Few industry blogs have the authority possessed by Search Engine Journal (SEJ), which is a go-to site for most switched-on digital marketers. Run by Jenise Uehara Henrikson, and owned by Alpha Brand Media, SEJ brings together a vast array of experts under its umbrella, firing off multiple viewpoints on hot topics. And its staff writers feed a steady stream of relevant updates on Google that make it an indispensable resource.
Created by SEO maven Brian Dean, Backlinko has developed a reputation for supplying information that marketers can use. In fact, Dean’s regular updates are essential reading for digital managers in some of the world’s corporate giants, mixing up basics (which are all-too-easy to overlook) and subtle tricks that only the experts can provide. It’s all newsletter based, and no SEO professional can afford not to sign up.
Keeping a vigilant eye on the finer details of SEO, Search Engine Watch acts as an early warning system for new developments for thousands of marketing professionals. It takes a refreshingly simple approach, avoiding jargon where possible. And it casts its net incredibly wide, looking at everything from Amazon PPC to video marketing, AI, and Google Analytics.
Dutch company Yoast is another down to earth, but sophisticated SEO blog that always manages to offer practical perspectives on real-life marketing problems. Founded by Joost de Valk, it’s most famous for its hugely successful WordPress plug-in, but the company’s blog is (if anything) even more useful these days . And if you rely on WordPress, it’s totally unmissable.
Situated right at the heart of the digital realm, deep in the core of the SEO machine, the Google Webmaster Central Blog is like an Oracle for today’s SEO crowd. We all need to stay updated regarding Google’s algo updates, tweaks to Chromium, and general developments to the Google search ecosystem. And thanks to Webmaster Central, staying on top of events is within our grasp. So we’d recommend checking in at least once a week to inform your whiteboard Friday sessions.
Put the insights of the pros into practice
At greatcontent, we want clients to turn the knowledge they gain from SEO commentators into well-written, popular and profitable content. Feel free to refer to our blog outline generator in your quest to boost traffic. And take a look at our landing page copywriting services, too.
We offer a suite of services for those in need of high-quality SEO content including fluently written, expert blogs. With our assistance, you can start to compete with the world’s best, so get in touch and let’s create content that puts you on the map.
Text: Sam Urquhart