Whatever business we’re in, we can all benefit from digesting the views of experts, and that’s definitely the case with online marketing and SEO. The digital marketplace is constantly changing, as are the strategies needed to get ahead of the crowd. So, almost all of us find ourselves turning to free-thinking thought leaders for pointers about the best way to succeed.
Thankfully, there are plenty of articulate, intelligent commentators around. The trouble is, they tend to coexist with a lot of bloggers who can write a decent sentence but have very little real SEO knowledge. So, here are our picks for the best SEO blogs around. You can trust them all to offer fresh insights and evidence from the field, and it’s well worth making them part of your regular reading routine.
Probably the go-to site to visit first as you check out the day’s SEO news, Search Engine Land is the hugely successful brainchild of marketing guru Danny Sullivan. We’ve found it invaluable in refining our keyword research techniques. Danny lays out clear how-to guides and has a knack for clear exposition. It’s a great place to find the latest research.
2. Neil Patel
Neil and his team have been explaining the ins and outs of digital marketing since 2001, and his takes on Google algorithm updates are essential reading. Patel has a real flair for simplifying the concepts that lie behind SEO rankings, and he always offers concrete advice about how to improve your performance. There’s hardly any marketing going on – it’s all about offering expertise.
Just like the knights of King Arthur, the experts at Search Engine Roundtable are on a quest – to enlighten everyday marketers about cutting-edge SEO techniques. Founded by Barry Schwartz in 2003, SER is one of the older SEO blogs around, and it justifies its tag as the “Pulse of Marketing.” A little controversial at times, but always on point, Barry and his co-writers are on top of every important search engine optimization story as soon as it hits. You can’t miss this one.
4. The Moz Blog
Anyone who gets deep into keyword research will become a Moz fan sooner or later. Although the Seattle-based company is famous for its SEO tools like the indispensable Moz Toolbar, its blog could be the star of the show. It’s a great place to find industry news about inbound marketing ideas, AdWords, local marketing and even voice searching. Basically, if it’s in the minds of digital marketers right now, you can guarantee the Moz Blog is covering it.
Tubular Insights is a little bit different to our other choices for the best SEO blogs, but it’s worth its weight in gold. Tubular is one of the web’s most respected information sources about video marketing and how video interacts with other forms of online content to boost search rankings. We know that plenty of clients mix up written and video content, and if that’s your strategy, reading Tubular Insights on a regular basis is essential.
Put the insights of the pros into practice
At greatcontent, we want clients to turn the knowledge they gain from SEO commentators into well-written, popular and profitable content. Feel free to refer to our blog outline generator in your quest to boost traffic. And take a look at our landing page copywriting services, too.
We offer a suite of services for those in need of high-quality SEO content including fluently written, expert blogs. With our assistance, you can start to compete with the world’s best, so get in touch and let’s create content that puts you on the map.
Text: Sam Urquhart